Theory of Fernanda

With the rise of consumerism as part of a shared global culture, mass media is one of the responsible figures for impacting pop culture and ensuring that there always is an audience to consume it on today’s social platforms. With such power in hand, advertisers therefore are cautious with how their advertisements and media overall is marketed. Although with some critical analysis the façade that envelops mass media can be brought down, companies ensure that we can easily identify with the values presented in the media. Furthermore, they also ensure that that message is communicated under the right context so that along with content and timing, the message is as powerful as can be. The effect that this creates on the audience is that because initially, they identify with the values shown, they don’t care much to question it. By finding the media relatable, they are more prone to liking and sharing– almost as though they were showcasing and broadcasting a part of their identity to the c...

Divine Command Theory Utilitarianism Pros : it considers the final consequent happiness of society, ensuring that the largest number of individuals are positively impacted by the decision. Cons : sometimes the means may implicate immoral decisions and actions to get the positive outcome, which could essentially rule out the morality of the outcome. Deontology Pros: Cons: https://www.bostonglobe.com/ideas/2018/01/12/ethical-dilemma-recording-students/6FLRXLljLRdtB5O6mUXi9N/story.html In the ethical dilemma, a high-school kid who is being bullied wants to be sent to school with a hidden audio recorder by his parents to get insight into the environment their son is exposed to constantly. However, the predominant issue is that, although this could help pinpoint the personified root cause of their son's social issues, it could essentially violate the privacy of the other students. Following the utilitarian perspective, which would be to consider everyone's best interest...

... New Gallery 2018/1/28

What main appeals did you use in your pitch? Why did you decide they would be the most effective?  In order to appeal to the varying demographics we chose to target in New York so that they choose to buy food from 24 hour Organic supermarkets, we primarily used the appeal to affiliation, to achieve and to prominence. These resulted to be the most appropriate because we were considering what those demographics valued, and associated acquiring those valued aspects with consuming organic food. For instance, with the rich moms, we created an affiliation between clear, flawless skin with consuming organic food. The appeal to achieve also could be used universally with our audiences because in such a hectic city like New York, the personification of competition and consumerism, it is important to stand out socially, academically and professionally. All of these can only be achieved if their body has the right amount of energy that certainly, can only come from organic food. The appea...

Based on the use of oxymoronic imagery, logos and and appeal to nurture, the advertisement is prompting the audience to reconsider their values surrounding gun laws in the United States, an audience which in this case is moms. The target audience is not only mirrored in how the organization is called "Moms Demand Action" but also through the appeal to nurture which is seen in how an innocent child is juxtaposed with a gun, something symbolic for dead, loss of innocence, murder and violence The direct contrast of the two create a need to protect their innocent children from danger, and consequently, lead to questioning why a deadly weapon is allowed but not a children's candy. The target audience is also prompted to arrive at this message due to the large size difference between the Kinder egg and the gun, suggesting a relationship between size and danger. Because the gun is larger in proportion to the child, it can cause more harm than a small seemingly harmless kinde...

"Advertising exists primarily to persuade people to buy things—it is not there to educate, it is there to persuade. However, as a form of mass media, with huge reach, advertising has a unignorable real impact on how people think and feel about certain groups in society." Do you think that advertisers have a moral duty to avoid stereotyping people? Justify your position. I don't think that advertisers necessarily have a moral duty per se to not promote stereotypes as I do acknowledge that their superficial goal is to make money by appealing to the audience so that they buy their products. Furthermore, it is understandable that advertising firms turn to stereotypes because they have to advertise to such a large demographic that, the effective or quickest may is to resort to stereotypes in order to appeal to the largest part of that aforementioned population. However, that does not go without saying that advertising firms can be careless or ignorant when designing thei...

1) What commonalities/differences exist between your chosen advertisements in terms of how gender is presented?  A shared commonality amongst all three of the features is that it is imposing a beauty standard on both genders– that facial and body hair is to be removed because it is aesthetically undesirable. For the woman's side, this is stressed more strongly on shaving leg hair and for men, facial hair, implying that if that hair is not shaved off, it will make the genders potentially romantically undesirable. Another commonality on the Venus adverts is that they are both objectifying woman as it has dehumanized them as persons and simplified them to shaved, tones legs. As for the men's advert, it is stressed that a man's romantic desire is valued highly on the lack of facial hair. In short, all three adverts are essentially placing a nearly villainous quality to a natural feature in all humans which is the growth of facial and body hair....

On what basis did you make your decisions? What part of the questions did you find particularly difficult or particularly easy? -I made the decisions initially based on my gut reaction, but subsequently, I used logic and reason to question my own ethics. I would pick the decision, most of the time, where logically less people would be hurt. However, when the question involved making decisions related to family or someone I knew (rather than just numbers), my reasoning began to be emotionally tinged and therefore I deviated from logic to make a decision. The questions I found particularly easy where those that were based on scale and quantitative decisions because they could be solved the easiest with logic. I also found it easy to make a decision when I wasn't directly implicated. For instance there were questions where my anonymity was guaranteed. Those were easy because then I can't be easily held accountable for the outcome, which essentially doesn't push me outside of...